advertising

Soon after auto wrap graphics became available, Toyota Motor Sales, U.S.A. realized their 50’ trailers could become coast-to-coast, mobile billboards and asked for artwork to promote key products in the North American market.

Marketing decided which vehicles to display and supplied photos, but there was a problem: They requested the car images face the same direction as traffic. This meant each sho

Due to the advent of digital marketing and the high cost of postage rates, direct mail has greatly diminished. But for the last few decades, it was an advertising vehicle many companies relied upon to gain new customers and retain their existing customers.

Discus Dental had successfully conditioned its customers to respond to direct mail. Whether it was a new product, reorder reminder or announcing

This low-volume invitation was printed on a heavy laserwriter stock, then hand-glued to a tan colored, recycled, corrugate board.

The goal was to invite the residential neighbors to the opening of a newly renovated property on Pacific Coast Highway in Pacific Palisades, California. Note that this was during Hayman Properties’ transformation into the Vibe brand.

When time and budget allow, I enjoy wo

I love designing logos because they visually represent the company, product, or individual. Typically, they must be reproduced against any possible type of background and still work. But perhaps the most elusive of all requirements is to design a mark that hints at the function or value of the product or company, as well as creates the beginning of an ambiance: A style. A look and feel.

If you’re c

Offering memorandums contain a great deal of the information a potential investor or property owner would need to consider. They vary from a short-form of just several pages, to as much as 48.

These were often created for Robert Hayman’s real estate companies when they were either seeking investors or selling a property.

The majority of my packaging experience is from producing medical and dental devices and products. Soft-touch finishes, clamshells, custom die-cut boxes, magnetic enclosures, etc., etc.

But rather than show you those, here are three concepts that were submitted during the Discus Dental NiteWhite/DayWhite rebranding. The assignment was to develop concepts for a ‘blue sky’, spa-like packaging solutio

I work in both PowerPoint and Keynote, If it's not a self-running presentation, then which software is used is up to the presenter. 

The Android AMG device was developed by the client and pitched to several manufacturing and distribution companies but unfortunately, an agreeable arrangement could not be met.  

The presentations were created in PowerPoint and mixed both product images and dental prac

Presentations can take the form of a business pitch, pitch deck, a board of directors meeting PowerPoint or Keynote, or simply an informational video that runs on a loop.

Shown here are the PowerPoint cover slide to a Perimetrics, LLC business plan presentation and an older version of the printed deck.

As most of the contents in these documents is confidential, they cannot be displayed here in their

Any type of publication can be challenging, if for no other reason because you’re working with client content, executive approval and a firm deadline. 

Working at publications and ad agencies taught me to develop presentation concepts as close to final art as possible. Working live, in this manner, shortened turn-around times once the client made a selection.

Invariably, a client will request a project that is outside my scope of experience, expertise and education. But just because it’s not in my skillset, doesn’t mean they let me say no. 

Shown on this page are...

1932 Ford Coupe roadster with a Lexus V-8 engine. I designed the gauges, candy apple red lacquer and the engine cover.

First Coastal Bank annual report.

Toyota corporate jet touch screen contro

To enable their many offices and locations could ensure consistency, Ryland Homes requested two manuals that would specify every marketing and sales collatoral piece. Collectively, both manuals combined for over 100 pages. Print on demand was also engineered for their company wide use. 

Style guides were developed for Zuma Dental’s Z-image digital imaging software and its Z-ray digital intraoral sensors. 

This start-up was also my first client-side experience with SaS (software as a subscription). It was also the first time I used digitally rendered files instead of product photography.

Trade shows are always more involved than you might expect. Booth designs, hand-outs, invitations, email reminders, web page announcements, social media buzz, show specials, table-top marketing pieces, table tents, flatscreen videos, video messaging, telescoping banners, table cloths, shirts, branded everything and staff training. 

Today, it’s still an excellent choice when launching a new product.

The Vibe Boutique Offices websites continue to evolve to reflect the Vibe business plan. 

The corporate website was designed for investors, potential investors and leasing brokers while the microsites (one for each commercial office building) were built from a template and targeted towards tenants. In parallel with the Vibe concept, each site will continue to evolve to reflect its unique location, 

I’ve worked on many websites but this was by far the most complex.

Although Zuma Dental ceased operations due to product related issues, a full Magento eCommerce website was ready to launch. 

Two interesting challenges arose during this project. First, we experimented using a programming team in India and second, 5 weeks prior to launch, the CEO asked me to make the entire website black. To achieve